Times Square: Primrose Donation
Wrapping up a great 2007, Primrose Schools recently donated $146,000 to Reach Out and Read. Eager to share and celebrate our schools’ and students’ hard work with the world, we recently distributed a press release about our donation, along with a photo from the official check presentation in Atlanta. This distribution allowed our story to be broadcasted to major news and television sites across the country. But that’s not all.
On December 26, our donation was highlighted on The Reuters Sign, which soars 23 stories into the sky above Times Square in New York featuring the headline: Primrose Schools donates $146,000 to Reach Out and Read, along with a photo from the donation event in Atlanta! This 7,400 square foot digital billboard features a regular stream of photos throughout the day and reaches more than 1.5 million people per day, with each placement lasting 15 seconds. And we weren’t just up there once. Our photo and headline was featured 40 times!
This amazing exposure for Primrose and Reach Out and Read couldn’t have come at a better time -- during the holidays when people from all over the country are in NYC shopping. Check out this great photo from Times Square!